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Ward, I think you're being hard on the Beaver's web site!

Tuvalu, the Pacific Island with the bum-luck hammock swingers that lucked into residuals off the .tv domain, couldn't be happier that Jerry "The Beaver" Mathers chose the .tv domain for his site. Everyone else? Be afraid. Be very afraid. "An Entertainment Legend. An American Icon." That's the site's tagline. Modesty? Gee whiz mom, I guess Wally swiped it. But despite the smart web design and the sweet-smelling redemption of Jerry's role as a psoriasis spokesman, I guess the Beav better have a chat with his old man about a little something called price gouging.

Selling autographs is often the last remaining revenue stream for faded stars so let's not begrudge Jerry for commanding $50 for an autograph. Fair? That's in the eye of the bee keeper. But why is Jerry asking for $50 and a pair of self-addressed stamped envelopes? Bad show, kid. The SASE is the handiwork of free gestures, it's not supposed to be a barrier to commerce man. Look. Do us all a favor. Charge $51.57 and YOU supply the return postage and envelope. And why not enable PayPal for folks who actually find your site online because they actually know a thing or two about being online? Geesh. Do we have to walk you through this, step by step? Look, save yourself the time and effort and just get Wil Wheaton to properly monetize your site. If he's not available, maybe Gene Simmons of KISS can set you straight.

The site, is at:

www.jerrymathers.tv

THE "FF TALLY"

Site Design: 4 Stars - Surprisingly slick design and while the fonts and color scheme aren't exactly easy on the eyes the mouseover effect works well. Smooth navigation too.

Site Content: 3 Stars- Kudos for including updates on the rest of his Leave it to Beaver co-stars but the site runs a bit skimpy on content. Where's the commentary? Where's the guestbook? Where's Wil Wheaton when you need him?

Self-Humiliation Level: 2 Star- Set aside the chest-thumping tagline brimming with Americana and you have a good egg who has no problem with touting his role as a spokesman for psoriasis or the modesty to print a barren appearance calendar that would look as barren as Peg Leg Pete's dance card if it wasn't for Biogen's psoriasis work. Still, a good guy working for a good cause, just missing the mark of perceptive reality when it comes to the site's autograph policy.